Here at 21st Century Search Engine Optimization even we can’t make a pig fly…if you want to soar with the eagles you need the right SEO genetics – a website with a Search Engine-friendly technical infrastructure, rich unique content and quality inbound links…
We create a smart web site design that is developed from the ground up to be easy for Search Engines to crawl and index...after all, you found us didn't you...
To achieve the most effective website design there is a hierarchy of priorities for you to consider…in the following order:
- Generating qualified, quality visitor traffic through Search Engine Optimization techniques
- Motivating visitors to delve deeper into you web site using predictive “click mapping”
- Converting visitors into online revenues by creating compelling copy and Call To Actions
First and foremost, you need to understand that the majority of visitors discover your web site from the results of a keyword search on a Search Engine – Google, Yahoo! and MSN predominantly – and arrive with their own motivations, intentions and goals
They expect to immediately see information that satisfies their search criteria…you then have about three seconds to capture their eyeballs, hearts and minds and entice them to read, explore and click further. And at some point you want them to buy or take some formal step in the sales process such as making an online enquiry or even picking up the phone.
Many clients want to begin the website design and development journey by telling us what they want their website design to look like...at this point we usually share one of our favourite stories...
"Imagine if you printed 1,000 beautiful, four colour, ten page brochures that stunningly captured the unique nature of your product or service at ten bucks a piece and then locked them away in a cupboard...how effective would they be? Or how about creating a masterful piece of direct mail that is riveting, stimulating and worth a Pulitzer Prize and then never sending it out...how would your Return On Investment ratio be?"
And so it is with website design and development...no matter how creative the copy or how breathtaking the dynamic imagery, if the result is that no-one can find your website on a Search Engine when they are searching online for that "luxury San Diego hotel" , that "10.0 mega pixel digital SLR camera " or that "Paris Hilton screensaver", then you have wasted your money.
Yes, “look and feel” is vitally important in motivating visitors to explore your product or services, and in guiding them to buy or make an enquiry...but without the right search engine friendly technology platform, site structure, navigation methods and content, you will have a delightful looking website...with minimal traffic and marginal online revenues.
Our approach is to develop a website design and development strategy where we...
- work with you to clarify your own objectives
- identify your visitors expectations and intentions
- develop strategies to increase website traffic growth
- map out a website revenue conversion strategy
- determine site components that satisfy these goals
- document a website design and development brief
...and then we develop a website design that will fulfil these objectives.
Far too often, websites are developed in reverse, starting at the design stage...and the result that we are all seeking, Return On Investment, remains unfulfilled.
At 21st Century Search Engine Optimization we balance traffic generation, site “look and feel” and conversion techniques in harmony to produce the optimum result...a website design that gets plenty of quality traffic, is very attractive and converts visits into the maximum potential Revenue Per Online Visit (RevPOV).
